WASHINGTON – Give members something interesting to look at and they might not realize they’re even waiting in line. According to multi-media communications firm inLighten, Depew, New York, 35% of the credit unions that offer inLighten’s multi-media content in their branches say their members feel it makes their wait time to be served feel shorter. InLighten has 800 credit union clients as well as a number of colleges, other financials and government agencies such as the FAA as clients. It was one of many tech vendor exhibitors at CUNA’s GAC. Doug Braun, inLighten Vice President, said his company has hundreds of ready-made marketing messages credit unions can broadcast over the company’s private television network. The number one goal of course is to market more products to members. Credit unions can customize the content or use inLighten’s stock marketing material. These marketing messages are integrated with a variety of news and information programs on inLighten’s VideoNet system. Credit unions can choose a program for each of their network locations.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.