MADISON, Wis. – CUNA recently reached a marketing agreement with ClickRSVP, a lead generator and e-marketing company, that credit unions can use to more effectively drive and convert home equity leads into loans through an online home value estimator. CU can add the Home ValueBot link to their Web site's home page, as well as details on beginning the loan process and applications. The product contains no external advertisements or links to other lenders, so members stay on their CU's Web site. This way members interested in home equity loans are encouraged to begin the loan process through their credit union. To use Home ValueBot, members only have to supply basic information such as their address and city/state or zip code, and the Home ValueBot calculates a home value estimate within seconds. Underlying valuation data is calculated through public record information and professional appraisal techniques. The information is updated on a weekly and monthly basis to accurately reflect changing market conditions. Annual subscription rates to Home ValueBot are based on a CU's asset size. For more information, go to CUNA's Web site – www.cuna.org – and enter Home ValueBot in the search box. -

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