COMMERCE, Calif. – Add Certified Federal Credit Union to the list of credit unions offering member business loans. The $42 million credit union has signed on with J.R. Bruno & Associates to kick start the new lending program. It serves mostly members of California’s grocery industry employees and the community of Commerce here. Those groups are among the target groups for Certified FCU’s business lending program, said Jeffrey Weinstein, president/CEO. “While we strongly believe that member business lending should be in every credit union’s future strategies we also understand the complexity and dangers that accompany such products,” Weinstein said. Small business owners in the grocery business have been particularly hard hit by the consolidation among banks, and the reduction of available business capital, Weinstein said. “When a progressive member of the local financial community like Certified Federal Credit Union reaches out to provide options, everyone benefits,” Weinstein said. J.R. Bruno & Associates, a Glendora, Calif.-based business lending consultation firm to credit unions, will also help Certified FCU with the process to become an SBA lender. Formed in 1949, the credit union serves 12,000 members.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.