HOLLISTER, Calif. – Honda FCU has selected Redbeard Communications to develop a marketing campaign to promote its new eStatement service. The credit union is hoping to get solid penetration with its new eStatement service given that 38% of Honda FCU members use the credit union’s Internet banking services. To promote the eStatement option, Honda FCU conducted a direct mail campaign, designed by Redbeard, offering free online bill pay service as an incentive for members who register for eStatements. The campaign consists of two direct mailers, a rotating Web graphic, account statement inserts and branch posters. Redbeard designed the direct mail messaging to target two groups of members with checking accounts. Members currently paying for the bill pay service were targeted in order to heighten competition by offering the service for free. Members not using the bill pay service were targeted to draw them into online banking.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2022 ALM Global, LLC. All Rights Reserved.