WEST PALM BEACH, Fla. – When it came to marketing, credit unions were all about making consumers see the credit union difference. From more cable television advertising campaigns and connecting with more community partners to taking the message literally to the road, credit unions sought to not only get their brand out there but also to build stronger relationships with a positive spin-for the most part. Here are just a few of the creative moves that helped credit unions stand out from the competition in 2004:
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