ST. PETERSBERG, Fl. – Brian Crawford, formerly PSCU Financial Services Chief Marketing Officer, has been named to a new position as the organization's Chief Strategy Officer. PSCU is a cooperative serving over 500 credit unions which process their card transactions with First Data Corporation. "Brian's role is to keep our company on track for making the cooperative a better value for our members over time," said PSCU Financial Services' CEO David J. Serlo. "He is tasked with actively exploring long-term strategies, potential acquisitions and other initiatives that both use and improve on our scale to extend the value of our cooperative for our credit union member-owners." PSCU Media spokeswoman Merry Pateuk said that whereas Crawford has primarily been working with existing product lines, his new task would be to look at potential mergers or partnerships that could bring the cooperative more product lines in the future.