X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

DENVER – More than half of likely gift givers in this upcoming holiday season will prefer to give gift cards over cash or gift certificates, according to a survey conducted for the First Data Corporation. The survey conducted on behalf of the Denver-based card processing company found that 52% of the consumers surveyed said they would prefer giving a gift card over cash (38%) or a gift certificate (11%). Sixty-four percent of the adult population in the United States, an estimated 139 million people, said they purchased and/or received a gift card in the previous 12 months versus just 36% in a 2001 survey, the card processor said. Consumers purchased an average of just under seven gift cards in the previous 12 months with an average value of $59 per card, up from just four cards at $44 per card in 2001. Twenty-seven percent of those who received a gift card in the previous 12 months said they spent the initial value of their card within one week of receiving the card. Another 31% spent the value within one month. And, more than half (55%) of those surveyed said they spent more than the initial value of the card they received.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.