MCCLEAN, Va. - Despite the increased availability of onlinecar-buying options that minimize consumers' need to visit a dealersite, women purchasing a vehicle still feel uncomfortable with thecar-buying experience. A survey of more than 800 female car buyersage 25-55 by Capital One Financial Corp. found 75% of the womensurveyed intend to bring a man along when they purchase their nextvehicle, mostly to feel they're getting a fair deal. Nearlythree-quarters of the women surveyed reported that the mostdifficult aspects of the car-buying process relate to the financialfeatures of the transaction. For example, when asked, 31% of thewomen listed the ability to obtain a good deal on price; pressuresfrom a sales person to buy more of a car than they can afford, 16%;the ability to understand all of the purchase fees and costs, 16%;and obtaining a good deal on a loan, 11%, as the most difficultparts of the process. The survey also showed that auto loans areoften overlooked by female car buyers. When asked to rank aspectsof the purchase process they spent the most time researching, carloans ranked last. Nearly 50% of the female car buyers indicatedthey hadn't conducted any research on their vehicle loan.

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