MCCLEAN, Va. – Despite the increased availability of online car-buying options that minimize consumers’ need to visit a dealer site, women purchasing a vehicle still feel uncomfortable with the car-buying experience. A survey of more than 800 female car buyers age 25-55 by Capital One Financial Corp. found 75% of the women surveyed intend to bring a man along when they purchase their next vehicle, mostly to feel they’re getting a fair deal. Nearly three-quarters of the women surveyed reported that the most difficult aspects of the car-buying process relate to the financial features of the transaction. For example, when asked, 31% of the women listed the ability to obtain a good deal on price; pressures from a sales person to buy more of a car than they can afford, 16%; the ability to understand all of the purchase fees and costs, 16%; and obtaining a good deal on a loan, 11%, as the most difficult parts of the process. The survey also showed that auto loans are often overlooked by female car buyers. When asked to rank aspects of the purchase process they spent the most time researching, car loans ranked last. Nearly 50% of the female car buyers indicated they hadn’t conducted any research on their vehicle loan.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.