X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

TIGARD, Ore. – NW Preferred Federal Credit Union is helping members trim their rates while fitting in some time for summer fun with a new low carb promotion. Playing off the popularity of low carb diets, this credit union’s CARB stands for Certified Annual Rate Benefit. “We are simply repositioning a rate discount program we already had in place for members that take advantage of other credit union programs, such as automatic loan payments and direct deposit,” said NWPFCU Vice President of Marketing Jim Hier. “We thought we would have some fun and jump on the low carb bandwagon. It seems everywhere you turn these days people are offering a low carb version of something, so we figured why not loans?” Members are able to “trim” stated rates on credit union loans under the Low CARB program. The promotion, which will run through the summer, although not necessarily Atkins approved even offers a special Low CARB Loan, which is an 18-month unsecured personal loan that allows members to borrow up to $10,000. “We usually try to have some fun with at least one campaign and we’ve always offered a vacation loan product so this seemed like a great way to get members involved,” said Hier. “We had all sorts of puns and word plays- Rate Watcher, Trim the Fat, Skinny Rates, but in the end we decided it was best not to be too cheesy with our copy.” Designed in-house, the low carb promo also went easy on the wallet at a price tag of $4,000 for direct mail, branch posters and Web site banners. [email protected]

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.