BOSTON – Opportunity is knocking for credit unions to help Baby Boomers become more financially savvy. According to a recent American Association of Retired Persons study, “Beyond 50.04: A Report to the Nation on Consumers in the Marketplace”, despite the fact that consumers age 50 and over now hold 50% of the market for major sectors of the economy, many face roadblocks as personal finance managers. The survey suggests that there is a need for more financial literacy programs including improved consumer information and financial service options for this particular group. Some 27% of Baby Boomers report that they are worse financial managers than their parents because of time constraints, the complexity of choices and the vast number of choices.

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