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WASHINGTON – If a credit union didn’t sign up for Callahan and Associates’ Web session on successful credit union card strategies, they are not completely out of luck according to the consulting firm. Although Callahan limited the Web-based event, which took place on May 12, to 75 credit unions for the sake of organization and flow, the firm will make the discussion available on CD ROM for CUs who are interested. Webinar speakers come from credit unions especially successful with expanding their credit union business this past year, Callahan’s said, including NAPUS Credit Union with double digit credit union loan growth; Orange County Teachers Federal Credit Union with marketing that resulted in 23% growth in credit card balances; and Northeast Credit Union currently using a relationship pricing plan that has brought consistent growth. Though credit card loan growth was mostly stagnant for the industry over the past three years, a number of leading credit unions posted growth rates over 15% last year. The Webinar is designed to share information on how to replicate this upturn, the firm added.

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