Davis, California Design/Build Firm/Merchandising: Emick, Howard & Seibert; Weber Marketing Size: 3,300 square feet Length of Time to Build: Tenant improvement took eight weeks for construction. Brand Concept: "The Local Difference" How Brand Reinforced in Retail Environment: Immediately recognizable, through multiple levels, it's intuitively stated through the environment and the messaging that Yolo FCU understands its neighbors and speaks directly to those issues that move Yolo county residents. Large-scale, brand-oriented merchandising creates familiarity and resonates with community reinforcing its difference – a large image with bicyclists riding by cornfields represents the high, per-capita bicycling of community in the county with agricultural ties. The retail environment blends the community's deep agrarian roots with a hi-tech, progressive atmosphere of "serious fun." Opportunities such as a three-dimensional featured product display, provide key opportunities for cross-selling products and services in a powerful way. Future Retail Branches Planned: Yes, branch in Woodland, California Measurements of Success: "The market is a very tough market. Yet, this branch, within just 11 months from opening has gone from zero to $4.5 million in deposits and zero to $1.3 million in loans," said Yolo FCU CEO Clyde Brooker.