WASHINGTON - How to attract and retain members, and deepen the relationship, through the online channel is the focus of a new report from Callahan & Associates. The white paper is based on results from Callahan's Survey Consortium that show that up to 79% of credit union members using services at other financial institutions would switch to similar services at their CU, if they were hassle-free and, preferably, online. "In looking at some of the most successful online use at leading credit unions, we found that an important key is for credit unions to make online processes like new account applications as simple and straight forward as possible," said Scott S. Patterson, Callahan's vice president for e-commerce. The new report, "Targeting and Retaining Online Members", provides case studies, an overview of what online members say they want, and a handbook of tools and ideas. For more information or to download the report, visit www.CreditUnions.com or call (800) 446-7453.