BASKING RIDGE, N.J. - Affinity FCU recently launched a redesignof its CUcarzone Web site, which specializes in helping membersfind used cars, that the CU says will improve business and membersatisfaction. "Affinity's CUcarzone site provides easy access toinformation about one-owner leased cars, trucks and SUV's that havelow mileage and are in first-rate condition," Eric Fein, eCommerceAdministrator. The credit union cited the following as keyimprovements: * Improved design and navigation. * Addedfunctionality including searches, special promotions, and theautomation of processes. * Administrative capabilities that allowAffinity to monitor site usage, make inventory updates, and keepcontent fresh using only a web browser. "Our goal is to provide aninformative and easy-to-use site where members can find the vehiclethat meets their individual needs," notes Fein. "And we areconfident that members will find the redesigned site meets thisgoal."

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