When a publication decides to advertise to increase its paid subscriptions, it only makes sense to use itself for those advertisements. Such ads are called "house ads." Credit Union Times has launched a new series of these house ads to highlight the many reasons why it will pay big dividends to become a new paid subscriber and to increase the number of paid subscriptions going to individual credit unions. The new house ads are getting noticed. Better yet, from our perspective, they are working. They are helping to increase the overall number of readers of each issue of Credit Union Times, an impressive total that is currently over 50,000. Often times house ads are negative. They blast the competition, at times even by name. We much prefer to talk about all the positive reasons this publication can help credit union readers keep on top of everything important going on regarding credit unions. For example, the first ad in the new house ad series, "We Educate," illustrates how Credit Union Times can serve as a timely and valuable educational tool for volunteers and staff. And how it can do so 51 times a year. The second, "More Choices," (see page 38) points out all the choices readers get with this publication because of its growing size and the unprecedented variety of news articles and features it includes in every issue. Future house ads will discuss other unique features of Credit Union Times under headings like "We Deliver," "Most Stories," and "Advertise Here." These house ads also make it clear that even as the premier CU publication, we will never rest on our laurels. -

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