* Collect email addresses of members and prospects. * Turn your Web site into a lead-generation machine. * Start an e-newsletter. * Forget doughnuts and coffee-use a Webinar. * Deliberately stimulate referrals. * Invest in search engine marketing. * Survey your members to understand their needs. * Banners are not dead-they are just evolving. * Testing. Do it, don't duck it. Source: eMarketing Strategy President Ruth Stevens

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