X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

MADISON, Wis. – With the competition heating up, credit unions have to do what they can to stand out and experts say that public relations can help. According to the latest CUES manual PR for CUs, not only is PR a vital investment in long-term CU success but handled properly, public relations can also be a credit union’s most affordable marketing strategy. The manual focuses on understanding just what effective PR entails and covers topics ranging from creating community awareness and building a lasting impact on the community, to working with the media and dealing with crisis communications. The manual is written by authors Lucy Harr, who has 18 years of experience with CUNA & Affiliates in community relations and public relations campaigns, and Dick Radtke, who has more than 30 years of experience and served as vice-president/senior public relations officer for CUNA Mutual Group. For more information on PR for CUs call CUES at (800) 252-2664.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.