DocuMatix, Marketing CUSO Form Strategic Alliance

SALT LAKE CITY – DocuMatix LLC and Beyond Marketing LLC have announced a partnership to provide e-mail marketing initiatives to credit unions. Kansas City-based Beyond Marketing, the only marketing CUSO in the industry, specializes in e-marketing strategies, campaign creations and implementation and analysis, the companies said. Salt Lake City-based DocuMatix, meanwhile, provides tools for permission-based e-mail marketing, surveys and Web forms. “With the high cost of traditional advertising mediums such as direct mail, radio and television, marketers are being forced to focus more on e-marketing. It is the sales and communication channel preferred by millions and it provides instantaneous delivery and feedback,” said Lisa Renner, CEO of Beyond Marketing. “We look to increase the overall value to customers by exploiting the synergies found in our two companies,” added Paul Jaramillo, chief operations officer at DocuMatix.