X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

SALT LAKE CITY – America First Federal Credit Union said it has reached an accord with a Salt Lake City radio station over using a popular talk-show host in its radio commercials after an ad agency for Zions Bank, a CU nemesis, objected to the deal. “The local papers didn’t have it quite right, but yes we have an accommodation now to use Doug Wright in our ad campaign,” said Brent Allen, executive vice president of America First, referring to the KSL talk-show host. Apparently, said Allen, the Zions agency, Richter Seven, wanted to use another KSL talk show host, Amanda Dixon, for bank ads and the station management called a halt to both Wright and Dixon pitches for purposes of “personal endorsements.” “We can still use Doug Wright in the future for voice-overs,” said Allen noting America First’s current home equity campaign with Wright will wind up at the end of March.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.