“Credit unions’ presence at the North American Dealers Association Convention and Exposition was eye opening for a lot of them. They realized they’re just one small player in the whole auto industry and the huge competitors like the captives and banks make it that much more important for credit unions to be involved in auto lending.” -Tony Boutelle, president/CEO, Credit Union Direct Lending, commenting on the first ever America’s Credit Unions booth at a NADA convention. “I can’t say I am surprised by it. A number of us were talking among ourselves a few years ago and we agreed that, eventually, they wouldn’t be a credit union any longer.” -Rosalie Shook, CEO of Grand Valley Co-Op Credit Union, based in Grand Rapids, Michigan, referring to Lake Michigan Credit Union’s moves to become a mutual bank. “Trust services for credit unions are going to be huge this year. There’s a lot of independent thinking going on about how to deliver solutions across different organizational and retail lines especially with the number of bank mergers.” -

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