“Credit unions' presence at the North American DealersAssociation Convention and Exposition was eye opening for a lot ofthem. They realized they're just one small player in the whole autoindustry and the huge competitors like the captives and banks makeit that much more important for credit unions to be involved inauto lending.” -Tony Boutelle, president/CEO, Credit Union DirectLending, commenting on the first ever America's Credit Unions boothat a NADA convention. “I can't say I am surprised by it. A numberof us were talking among ourselves a few years ago and we agreedthat, eventually, they wouldn't be a credit union any longer.”-Rosalie Shook, CEO of Grand Valley Co-Op Credit Union, based inGrand Rapids, Michigan, referring to Lake Michigan Credit Union'smoves to become a mutual bank. “Trust services for credit unionsare going to be huge this year. There's a lot of independentthinking going on about how to deliver solutions across differentorganizational and retail lines especially with the number of bankmergers.” -

Kevin Garrow, VP, banking and financial institutions for CurianCapital on how credit unions' growing entry into managed accountswill boost interest in trust services.

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