SAN FRANCISCO – VISA USA has begun to roll out its VISA Extras rewards program for small business credit and debit cards. Beginning on January 14, VISA is rolling out a six-month advertising campaign designed to promote the program to small business cardholders. The program is the only part of the larger VISA Extras package which was originally slated for a majority of debit card holders to have been kept in play. The other parts of the debit card program were put on hold in the wake of the settlement with the retailers in late April of 2003 and it became clear the program's basic assumptions might have to be changed in light of the reduced interchange debit cards now generate.
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