TUKWILA, Wash. – Members of credit unions and CUSOs that are Prime Alliance Solutions clients now have access to 24/7 lending center services as a result of a marketing agreement the leading mortgage CUSO reached with Lending Solutions Inc., a leading provider of lending center services and consulting programs for CUs. "Members will now be able to originate their loans by phone 24 hours a day, seven days a week," said Prime Alliance President/CEO Joe Brancucci. "This level of convenience is extremely important in a purchase-money market" like the one the U.S. is going into, compared to the refi market it's come out of. With the start of the 2004 home-buying season, LSI President/CEO Lee Kolquist said, "We're confident that as Prime Alliance and LSI market this powerful service combination, Prime Alliance credit unions will discover a new competitive edge and a true service advantage."