WEST PALM BEACH, Fla. – This year credit unions were ready to rumble for their members. From CUNA launching “Make the Switch to a CU” National CU branding materials, and credit unions blatantly counting the ways they are better than banks, to credit unions making spectacles of themselves on the road, marketing in 2003 proved to be bold, cheeky, and unapologetic. Here are just a few creative moves that helped credit unions shine in 2003:
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