CUNA Vice President of Political Affairs Richard Gose said that CUNA has always been aware that it has a strong grassroots network, but that Project Zip Code is really illustrating that for them. Through the program, which identifies how many credit union members live within a particular zip code, CUNA is harnessing those numbers and using it in their lobbying repertoire. Lawmakers can be told precisely how many voters in their districts are credit union members, which can help sway their thinking on an issue. At the end of 2002, Project Zip Code had captured 19,354,511 credit union members nationwide, according to CUNA Grassroots Manager Gretchen Graf. Currently the database is running around 42 million with 30 new credit unions being added each week, she said. The program was originally piloted in five states in 2001 and officially began in 2002. Gose said CUNA is looking into improvements for the software and expects to make an announcement after the first of the year. [email protected]

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.