ST. PETERSBURG, Fla. – The local chapter of the Society for Human Resource Management has recognized David Serlo, CEO of PSCU Financial Services as Executive Of The Year. PSCU is the organization that serves the credit card needs of over 500 credit unions that process their transactions with First Data Corporation. Executives were nominated by their corporations and were judged based on the executive's support for employee-friendly policies and human resources activities. Serlo's nomination by Director of Human Resources Lynn Heckler notes Serlo's concern for "the people side" of every business issue, the company's generous education and insurance benefits, and the presence of a human resources representative on company's executive committee. "We are very pleased that Dave has been recognized for setting exemplary policies at PSCU Financial Services. Dave has always fostered a corporate culture that encourages learning and personal growth at the office, while acknowledging the needs of employees and their families outside of the office," said Heckler.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.