Credit union staff and directors could spend all day doingnothing but reading CU publications. But even if they had the timethey really don't have to read everything available to them to keepup. When Credit Union Times was launched in 1990, a commitment tosubscribers was made that they wouldn't have to read dozens ofpublications if they read this one first. What was important orinteresting would be covered thoroughly and first here. And theeditorial content would always be unbiased. That was a bold promisefor a brand new CU publication. Almost 14 years later, the successof Credit Union Times as the only completely independent creditunion publication confirms the fact that we kept our word- eventhough it now takes many more pages and articles each week tothoroughly cover the exploding credit union industry. Dependingprimarily on Credit Union Times to stay informed is one solution tothe constant pressure of having too much to read. Another is notattempting to read every article in this or any other publication.Take the daily newspaper for example. Or the Wall Street Journal.Or USA Today. Typically, readers first turn to their favoritesections, discarding those that hold little or no interest to them.Next most readers scan headlines looking for those stories thatthey really need to read, or just want to read. A potentiallyoverwhelming reading task is now manageable. That's the sameapproach that most subscribers take when their weekly issue of thispublication arrives. Best of all, there is always more to pick andchoose from than in any other CU [email protected]

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