X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

LOMPOC, Calif. – After some 45 years, the winds of name change have finally swept up Vandenberg Federal Credit Union. The $400 million credit union has changed its name to CoastHills FCU. According to CoastHills FCU Public Relations Director Paulette Cunningham, the board voted unanimously for a name change in February when focus groups revealed that although consumers loved the VFCU name it left many questioning or doubting they could join the credit union if they did not have military ties. The community credit union tapped Seattle-based naming specialists Weber Marketing Group and James Clark Design Images to help design a new name that would be more inclusive. According to Weber Marketing Group CEO Mark Weber, “the new name captures the strength and integrity of the credit union’s past, appeals to many generations and speaks to the unique value and personal service members expect from the credit union.” “We feel very confident that with our new name we can better serve both existing members and new members who want to bank with an organization committed to providing quality service that exceeds our members expectations,” said CoastHills FCU CEO Diana Dykstra.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.