X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The National Cooperative Business Association was hoping that its joint study with the Consumer Federation of America on the trustworthiness of cooperatives would get a lot more media play than it did (CU Times, Oct. 8). “I think the problem was we were competing with the Do Not Call news. That’s what all the consumer reporters were doing,” said Jeannine Kenney, PR spokesperson for NCBA. She said print coverage was pretty weak, but there was a lot of radio coverage. In the credit union world, NAFCU President/CEO Fred Becker and CUNA EVP/COO Pete Crear both got time on radio stations for the study. Kennedy noted that the bankers have been quiet on the study, which among other things found that 71% of consumers were more likely to use a credit union if they knew it was a cooperative.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.