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ST. PETERSBERG, Fl. – PSCU Financial Services, the firm that services over 500 credit unions that process their Visa and MasterCard transactions with Denver based First Data Corporation, has rolled out a version of their card rewards program, CURewards, for debit cards. “There is no question that members will reach first for the plastic that provides them something in return,” said PSCU Financial Services Product Manager of Enhancement Solutions, Rob Jordan. “With CURewards, participating credit unions can combine the points their members earn using their credit union credit card with the points earned using their credit union debit card. Driving transactions to the credit union’s debit and/or credit card accounts is all about boosting revenue.” Allowing cardholders to aggregate points earned on different cards has long been a goal of PSCU’s and other card servicing firms. PSCU is the first credit union card services firm to offer this sort of aggregation. “We believe that the ability to combine the reward points from our credit card program with our debit card program on to a single statement will be valuable in strengthening member relationships,” said Jackie Wong, Chief Executive Officer of Cal State 9 Credit Union, Concord, California.

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