ST. PETERSBERG, Fl. – PSCU Financial Services, the firm that services over 500 credit unions that process their Visa and MasterCard transactions with Denver based First Data Corporation, has rolled out a version of their card rewards program, CURewards, for debit cards. “There is no question that members will reach first for the plastic that provides them something in return,” said PSCU Financial Services Product Manager of Enhancement Solutions, Rob Jordan. “With CURewards, participating credit unions can combine the points their members earn using their credit union credit card with the points earned using their credit union debit card. Driving transactions to the credit union’s debit and/or credit card accounts is all about boosting revenue.” Allowing cardholders to aggregate points earned on different cards has long been a goal of PSCU’s and other card servicing firms. PSCU is the first credit union card services firm to offer this sort of aggregation. “We believe that the ability to combine the reward points from our credit card program with our debit card program on to a single statement will be valuable in strengthening member relationships,” said Jackie Wong, Chief Executive Officer of Cal State 9 Credit Union, Concord, California.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.