MADISON, Wis. – To help credit unions develop strategic,business, and marketing plans, CUNA Mutual Group has created fivenew Member Service Officer positions. The strategists will workclosely with credit union executives to set objectives and developa clear path to “increased program success and profitability,” saidJohn Henry, senior vice president, MEMBERS Financial Services. TheMSOs will also serve as program advocates providing information andaccess to CUNA Mutual and MEMBERS Financial Services resources andcross-pollinators of industry best practices as they work withvarious credit unions in their respective regions. The MSOs willcover geographic regions and not all credit unions will have an MSOassigned to their account, Henry said. The new MSOs and theirregions are: David Hunter, Northeast – Hunter was a senior managerat Mellon Bank, Terra Financial and Schwab; Jamie Letcher, Midwest,North Central and Southwest – Letcher has 20 years credit unionexperience and led CUNA Mutual's Financial Management Services,served as a division manager and most recently was a MEMBERSassistant vice president; Jay Petty, West – Petty was president ofPentagon Federal Financial Services in Alexandria, Va. and a formerpresident of Loma Services Inc.; Christopher Rafanan, Southeast –Rafanan was a retail banker and branch manager for First VirginiaBank, worked in financial services capacities for First Union Bankand Securities, UVEST Investment Services and Pentagon FederalFinancial Services; Rick Yarbrough, Southeast – Yarbrough has beenwith CUNA Mutual for 10 years, serving as MEMBERS Financial rep anddivision manager. CUNA Mutual has also created four levels offinancial services representatives: registered services, Series 6;financial services, Series 7; advisory services, Series 65 andtrust services, which will be available in the future, Henrysaid.

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