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It is common for all publications to run house ads. These are not advertisements aimed at the real estate market, but efforts by publications to sell themselves by using their own ad space to get their message across to readers and potential paid subscribers. For several years, Credit Union Times featured real credit union folks, CEOs and volunteers, in a series of full-page testimonial ads. Each of them wrote a short message to accompany their photograph explaining why they thought it was important to have multiple paid subscriptions at their credit unions. Over the years dozens of credit union leaders were featured in these house ads. More recently, Credit Union Times ran a series of house ads, also full-page, highlighting some of the results of an independent readership survey that compared this publication to others on the credit union scene. As with the testimonials, it showed a far higher degree of satisfaction with this publication than any other CU pub. This led to a series of full-page house ads that talk about the importance of Credit Union Times functioning as a valuable and needed “tool of the (credit union) trade”, especially for CU volunteers. The first in the new series appears on page 46. As our advertising sales representatives constantly tell CU vendors, we don’t think there is any place better for any vendor, including us, to carry an advertising message than in Credit Union Times. [email protected]

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Peter Westerman

Credit Union Times

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