It is common for all publications to run house ads. These are not advertisements aimed at the real estate market, but efforts by publications to sell themselves by using their own ad space to get their message across to readers and potential paid subscribers. For several years, Credit Union Times featured real credit union folks, CEOs and volunteers, in a series of full-page testimonial ads. Each of them wrote a short message to accompany their photograph explaining why they thought it was important to have multiple paid subscriptions at their credit unions. Over the years dozens of credit union leaders were featured in these house ads. More recently, Credit Union Times ran a series of house ads, also full-page, highlighting some of the results of an independent readership survey that compared this publication to others on the credit union scene. As with the testimonials, it showed a far higher degree of satisfaction with this publication than any other CU pub. This led to a series of full-page house ads that talk about the importance of Credit Union Times functioning as a valuable and needed “tool of the (credit union) trade”, especially for CU volunteers. The first in the new series appears on page 46. As our advertising sales representatives constantly tell CU vendors, we don’t think there is any place better for any vendor, including us, to carry an advertising message than in Credit Union Times. [email protected]

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?

Peter Westerman


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.