WILMINGTON, Del. – MBNA Corp, one of the leading purchasers of credit unions’ card portfolios, hopes its new Web site (www.mbnamembersplus.com) extolling its credit union agent program will reassure credit unions thinking of offering their portfolios for sale. Even though the site has only been active for a couple of weeks, MBNA executive vice president John Zavoyna reported that the card issuer, one of the biggest in the U.S., has received two requests for preliminary bids from credit unions considering selling their card portfolios. “Our goal for the site was to provide a space which could be safe and accessible and which credit unions could approach at their own speed and without worrying about getting a sales pitch,” Zavoyna said. The company got the idea for the site from the members of its credit union advisory council who did not specifically recommend a Web site but who urged the company to take a more pro-active and in-depth approach to addressing credit union concerns about the sensitive topic of selling their card portfolio. “We recognized that we were seeing many of the same questions over and over again,” Zavoyna explained “and while we didn’t want the site to be a Frequently Asked Questions file, we wanted to address some of the concerns we saw repeatedly.” The site offers testimonials from credit unions that have sold their portfolios to the bank, as well as pages that explain how an MBNA partnership will benefit the credit union and the results from relationships MBNA has already established. Zavoyna explained that the company hoped the site would be the first step credit union management might take when considering whether to sell their portfolio. “There is no commitment on the site, no one is calling to try to sell anything. Visitors don’t have to make a decision to sell or not. All the site provides is information,” he said. Keith Floen, managing director at InfiCorp, the Atlanta-based bank which is also a leading purchaser of credit union card portfolios, welcomed the MBNA site and pointed out that his firm had long had a site at www.infistar.com. “Of course, the difference between our site and MBNA’s is that they needed a separate site for their credit card program,” Floen said. “Credit union visitors to the main MBNA site would have had to wade through all their other competing products,” Floen noted. Issuing and managing cards is InfiCorp’s only business. [email protected]

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.