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WEST PALM BEACH, Fla. – Are credit unions utilizing CUNA’s Branding campaign? Well, about half are. According to Credit Union Times’ recently expired online voting poll, 41% say they are using it, another 9% say they use it sometimes, and 49% aren’t using it. Since its inception, the brand campaign has featured a red, white and blue logo of five hands in a circle that form a white star in the center. The slogan is, “America’s Credit Unions, Where People are Worth More than Money.” CUNA recently unveiled a new set of ads that urge consumers to make the switch to a credit union. The following is the question and results of the voting poll: “Does your credit union utilize CUNA’s Brand Campaign in any of its marketing efforts?” * Yes

Credit Union Times

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