SPRINGFIELD, Mass. – BIS Inc., a provider of turnkey insurance agency solutions, has kicked off an online insurance sales modeling program. Available on its Web site, the program will allow financial institutions to input such information as core transaction activities – mortgages, consumer loans, new account openings, and commercial loans – to generate a sales and revenue model for the cross-selling of insurance. According to BIS, within 24 hours, an analyst will be able to compute referral, quote, sales and retention levels by insurance product within core bank channels. In addition, the model provides projections for agency staffing levels and adoption cycles for handling corresponding referral volumes. "For the first time a financial services executive can compute the percentage of auto loans that should also generate auto policies, the percentage of mortgages that should generate home insurance policies, the number of commercial customers that should buy commercial insurance, based on actual run rates," said BIS President Jeff Chesky.