HOUSTON – It's becoming more common to see credit union advertising at concerts, sporting events and the like. The $176 million PrimeWay Federal Credit Union is getting into the act. The credit union will soon be making its debut at the Houston-based Verizon Wireless Theater, home to over 100 concerts a year, including big name acts such as Third Eye Blind. Visitors will now be greeted by ATM machines with the credit union's logo as part of a recently inked sponsorship package. As part of the deal, PrimeWay FCU will be the sole financial provider during evening events and regular business hours. Two cash machines will be available inside the building near the main concession area and an additional dispenser will be made available during business hours. PrimeWay FCU will not only have prominent signage throughout the building, commercials on theater monitors and name announcement during several advertising campaigns, but also its brochures and membership applications will be visible in the main lobby.