REDDING, Calif. – LifeHelp Insurance Administrative Services (LifeHelp) and New York Life Insurance Company have released a new 10-Year Level Term Life product to credit unions. LifeHelp's new group term life insurance program offers coverage in $5,000 increments from $25,000 to $250,000 with simplified underwriting to make approvals easier. According to LifeHelp Vice President of Marketing Robert Hickman, the new product is not only highly competitive but is designed to generate new fee income while providing value to members. The new 10-Year Level Term Life is marketed around the member's birthday as part of the company's event based marketing strategy, which focuses on increasing member value and credit union income through direct response marketing around meaningful life events. LifeHelp Insurance Administrative Services was founded in 1972 to service the credit union industry and has evolved into a nationwide, full-service third party administrator for life and health insurance products.