CLEARWATER, Fla. – The $133 million NuMark Credit Union mailed prospective cardholders a magic wand with an application for the credit union’s cards inside as a way of building interest in its card program. The Joliet, Illinois-based institution was one of the credit unions recognized for its marketing efforts by Card Services for Credit Unions, the association of credit unions who process their card transactions with card giant Certegy. In addition to NuMark, the $1.9 billion Randolph Brooks FCU won in the over 10,000 accounts category for its cash-back card campaign which used many different media to get their message across, including branch merchandising, direct mail letters, newsletters, print advertising, employee incentives, and web site branding, CSCU said. The $153 million Ohio University Employees credit union, based in Athens, Ohio, won in the under 10,000 accounts category for using many different kinds of media, including a redesign of their cards in their marketing effort, CSCU said.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.