HOLLYWOOD, Calif. – First Entertainment Credit Union has turned once again to Hollister, California-based brand strategy/creative design firm Redbeard Communications to revamp its brand. "We knew that redeveloping our brand strategy was a serious undertaking that would involve the commitment of significant financial resources on an ongoing basis," said First Entertainment CU Vice President of Branch Operations/Marketing Roy MacKinnon. "We concentrated on finding someone who understood us, understood our membership base and ultimately had the flexibility and ambition to grow with us." First Entertainment has worked with Redbeard on creative initiatives since 2001.
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