LAKE FOREST, Calif. – PSB, The Marketing SuperSource", has formed PSB Media Productions, a new division that specializes in syndicated and custom radio and television commercials, in-lobby video and other forms of electronic media. The new division is designed to service small and mid-sized financial institutions. "In today's market," said Rick Rickards, PSB vice president of electronic media, "smaller and mid-sized financial institutions are finding themselves competing more directly with the big well-financed mega banks for accounts. To be perceived as viable players, smaller institutions need the kind of visibility that can only be built through mass media. Our customizable radio and television commercials are designed to provide the brand-building power smaller institutions need, at a price they can afford." For more information about PSB Media Productions, visit the Web site at

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