NEW YORK-Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, recently conducted a study which found that nearly 20% of active Internet users, or 25 million, surfed banks and credit unions’ Web sites from home and work during March. Bank and credit union sites also proved to be one of the stickiest categories on the Web with log-ons throughout the month averaging 52 minutes. The stickiest banking Web site was Bank of America, which attracted more than 6.1 million unique visitors for more than an hour last month on average. Citibank came in second with 5.5 million using the site, an increase of 57% over last year. Approximately 4.7 million individuals visited Wells Fargo’s site, up 34%, and while Chase Manhattan Bank garnered 2.9 million visitors. Bank One rounded out the top five with 2.8 million visitors to its Web site. “Banks are expertly using the Web as an additional channel to serve customers, with offerings that help make everyday banking easier,” Nielsen//NetRatings Senior Internet Analyst Patrick Thomas said. “Many sites allow clients to conduct multiple tasks such as pay bills, manage checking and savings accounts, and even access other financial accounts.” Middle-income individuals represented the highest concentration of persons using banking or credit union sites, while those with incomes over $150,000 only accounted for 7% of the total banking/credit union audience. Men and women nearly equally (51% and 49%, respectively) visited sites in the banking and credit card category. Individuals between ages 18 and 49 represented nearly 70% of the category’s total audience.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.