Those organizations that stick to their knitting, we have been told by many renowned management gurus, have the best chance of being successful. We heartily agree. At Credit Union Times our entire focus is on putting out the best weekly credit union publication we can. That’s it. Nothing more. Publishing Credit Union Times is all that C.U. Times, Inc. does. That simple philosophy has worked well for us. More importantly, it has resulted in a bigger and better credit union publication for our growing number of paid subscribers. Other credit union publications go off in many different directions. That’s their privilege. But that’s not us. We refuse to take our eye off the ball. We know subscribers and advertisers benefit because we never lose sight of our number one reason for being, to bring readers timely, comprehensive, unbiased and objective news. Which is an important reason why nearly 50,000 readers of Credit Union Times place more trust in this publication than any other. At Credit Union Times, we don’t get sidetracked by putting on small national conferences, producing directories and buyer’s guides, selling editorial supplements and advertorials, offering surveys for sale, developing paid sponsorships, or anything else that would take away from publishing Credit Union Times. Don’t expect that to change. As the only completely independent credit union publication, we have no outside bosses who can order us to stray from our knitting. And we won’t. ?

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Peter Westerman


Credit Union Times

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