EUGENE, Ore. – U-Lane-O Credit Union is now Oregon Community Credit Union. Gordon Hoerauf, CEO of the $593 million CU, said the name change was driven by the CU’s new community charter, which goes into effect on March 31. “We went from an occupational/associational field of membership to taking in 10 counties north of us,” said Hoerauf. “We had a lot of people trying to join who weren’t eligible under the old rule,” he said. The U-Lane-O name was derived from its primary sponsor groups which are the University of Oregon and state employees in Lane county. “We don’t intend to abandon our relationship with them,” he said. Hoerauf could only laugh when asked if Oregon Community CU was in a competitive environment. “Oh yes. There’s a lot of competition. A lot is between credit unions and then we have the bankers in Oregon who aren’t happy with us,” he said.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.