HERNDON, Va. – For the first time, NACHA – The Electronic Payments Association – and the Federal Reserve will launch a national print and radio advertising campaign to promote the benefits of direct deposit and direct payment to consumers. The advertising will feature a “slice of life” appeal with people from all walks of life spending time doing things they enjoy with their families and friends, rather than waiting in line to deposit paychecks or sitting at home paying bills. The print campaign will run in national magazines, Sunday newspaper magazines, metropolitan city magazines, and newspapers. A national radio advertising campaign will run on national radio networks. NACHA, which is administering the campaign, expects the rollout to be in May to coincide with Direct Deposit and Direct Payment Month. The advertisements will be made available to financial institutions through a cooperative program. NACHA estimates 130 million people in the U.S. use direct deposit to receive their pay, travel and expense reimbursements, pensions, dividends, annuities, tax refunds, and Social Security, Veterans and other government benefits. The association also estimates that 50 million households use direct payment to automatically pay at least one bill every month.

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