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ST. PETERSBURG, Fla. – Executives from PSCU Financial Services including President David Serlo and Chief Marketing Officer Brian Crawford will be touring Seattle, San Francisco, and Los Angeles from mid-February through mid-March to meet with existing and prospective credit union members and discuss and promote the CUSO’s new credit card, debit, ATM, and online bill payment programs. PSCU Financial, the largest CUSO in the U.S. that offers credit, debit, Internet-based services and contact center solutions , has more than 100 member-owner credit unions in the western U.S., and the CUSO said it expects “significant membership growth in this region.” The CUSO has a total of 550 CU member-owners, and Crawford said about two-thirds of them are “east of the Mississippi.” “We have twice the market share in the East because that’s where we started. We want to become better known on the West Coast,” he said. PSCU Financial recently closed its centers in Detroit, Virginia, Jacksonville, and Honolulu. It opened a Western Service Center in Phoenix, Ariz. In addition to acting as a call center for the West, the center also acts as a backup for the Eastern Service Center at its main campus in St. Petersburg in case of a disaster there. During the tour, executives will talk about PSCU Financial’s various programs that can be adopted individually or as a bundled service offering. They include: * CreditAbilityT: helps CUs launch and manage a credit card portfolio. * AdvisorsPlusT: a team of PSCU Financial Services experts work directly with CUs to help them target prospects and build a profitable, low-risk business model. * DebitAdvantageT: offers CUs processing for signature and pin-based transactions, as well as provides ATM card processing and terminal driving. * CURewardsT: offers a points-based reward system where points are redeemable for a range of travel and merchandise rewards. * PayLynxT: an online bill payment program members can use to view, pay, and track bills. PSCU Financial Services recently changed its pricing methodology. Costs now for each activity are based on the delivery channel. Crawford said the CUSO wanted to make the pricing more controllable by CUs. Crawford also said the CUSO is going out with the message that the credit card business is a very profitable and good business for credit unions and an important relationship building product for members. “Credit unions that are thinking of selling their credit card portfolio should think long and hard about this,” he said. If the tour goes well, Crawford said PSCU Financial Services was considering doing a similar tour in Texas with an eye towards expanding its business there. – [email protected]

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