Thank you for sharing!

Your article was successfully shared with the contacts you provided.

HIGHTSTOWN, N.J. -This holiday season the Credit Union Affiliates of New Jersey wants credit unions to be as popular and well known as Santa. Consumers statewide tuning into New Jersey Network Television will see the CUNA public education advertising spot “So/Quick/Ok,” which highlight facts about credit unions. The three, 15-second spots will also feature a toll-free number to the CUANJ, as well as their Web site, www.cuanj.org. Consumers interested in determining their eligibility will be able to go onto the Web site and follow links to the CU Match Up program, developed and operated by the California Credit Union League. According to CUANJ Public Relations Director Evan Childs, the spots are the first step of its marketing strategy to bridge the gap for consumers looking for financial services alternatives here. “One of the biggest factors in the trends of our market penetration in New Jersey, is the lack of public awareness of the credit union difference,” said Childs. “So we recognize that the first step must be public education.” NJN Television reaches over 2.8 million households and is also carried on all cable systems in the state.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.