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STAMFORD, Conn. – Online shopping continues to gain traction, according to a report from GartnerG2 which also contained a message for CU marketers. A September survey of 1,317 adults in the U.S. found that those planning to buy gifts over the Internet expected to spend about $235 each, or more than a fourth of their budget of about $800, through online services, GartnerG2 said. And, in what may be particularly germane to those responsible for focusing the Web presence at their credit unions, research director David Schehr observed: “Retailers emphasizing the online channel this holiday season should continue to focus marketing messages and site design toward making the buying experience as fast and easy as possible.” Why? Because the survey respondents said 7/24 service and avoiding crowded stores (or teller lobbies) were more important to them than such things as gift suggestions being available online and the ability to ship directly from cataloger to recipient.

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