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MADISON, Wis. – The CUNA Marketing Council invites credit unions to submit entries to their Best Practices Forum. The Forum’s purpose is to identify new approaches and help participants recognize their universal application to credit unions nationwide. Credit unions are invited to submit Best Practices in four categories: *Business Development: Beyond normal activities, what has your credit union done to further develop the relationship between credit union and sponsor company(s), their employees, community(s) you serve, etc.? *MCIF Strategies: In what unique ways are you utilizing the system to benefit the credit union’s marketing, growth, operational objectives, etc.? *Name change/Identity/ Branding: What has your credit union done to successfully position your credit union and increase awareness through the creation of a new (or update of an existing) name or image? *Sales Culture Development/ Incentive Programs: In what way has your credit union benefited from staff incentive programs to increase sales of products & services, change member transaction behavior, etc.? One Best Practice award winner will be selected in each of the four categories based on candidates’ strategy, process, application and results. Recipients will be selected without regard to credit union asset size. Best Practices winners will present a short PowerPoint presentation during the Tenth Annual CUNA Marketing Council Marketing and Business Development Conference, which will be held March 26-29, 2003, in Phoenix, Arizona. In addition, they will receive a $300 speaker honorarium. Winners will be notified prior to the conference. Entrants must be current members of the CUNA Marketing Council, and the practice must have been initiated prior to January 3, 2003. To enter, download the Entry Form from the CUNA Marketing Council Web site, and submit all requested materials to Cheryl Sorenson at [email protected] Entries must be received no later than January 3, 2003.

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