Thank you for sharing!

Your article was successfully shared with the contacts you provided.

KENT, Wash. -Reflection Point Research LLC, a market research firm, said a recent survey of CU members’ Web site experience has helped it establish benchmarks to help CUs evaluate their Web site’s effectiveness The Member Experience Meter incorporates actual member-Web site feedback of credit unions and relates it to other key benchmarks from the best practice companies on the Internet today. Those credit unions scoring the highest on the Member Experience Meter had 54% more active home-banking users; twice the penetration of bill payment usage; 38% higher average time spent on the site; twice the number of Web-user sessions each month; over twice the number of page views per user session; and most importantly over 150% higher monthly loan applications. The firm said the results show CUs have a lot of room for improvement online. For more information visit www.reflectionpoint.com.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.