TUCSON, Ariz. – On International Credit Union Day Pyramid Credit Union, Tucson Telco Federal Credit Union, and Desert Energy Credit Union will take cooperation to a whole new level as they celebrate the grand opening of their shared branch. Pyramid CU President/CEO Janet Banwart has coined the term "co-opetition" to describe the win-win solution to best serving members in the east-side area. Although all three credit unions are under the same roof, each is owned and managed independently and they share operating expenses. According to Banwart "co-opetition" only works when everyone is committed to the same goals. Since credit unions generally encourage their members to shop for services and rates and many members belong to two or more credit unions at the same time Banwart says this is the best way to reach them. "We just want people to join a credit union," said Banwart. "We hope they'll find the service and products they are looking for here at Pyramid. But if not, I'd rather see them as members of another credit union over other options in the marketplace."