DALLAS – This year's 15th Annual Texas Credit Union League Marketing & Business Development Conference focuses on "Marketing: Island Style". Scheduled to be held October 2-4 in South Padre Island, the event will cover topics from developing and maintaining your credit union brand and business development to marketing to the Hispanic community, virtual marketing and creating a "Mystery Member" program. Featured general session speakers include Joe Calloway, who explains how to become the brand of choice, Joel Zeff, whose interactive session will inspire attendees to "think outside the box" and Mike Rayburn, who uses his guitar and musical comedy to challenge attendees to step beyond their perceived limitations. For more information visit the TCUL Web site at www.tcul.coop or contact TCUL Training Resources, at (469) 385-6630.